From the Governor's Desk
Janice Fulkerson

Telling the Rotary Story Through Public Image

The District 5400 Leadership Council is filled with amazing volunteers sharing their talent and time to support clubs and district activities. In the monthly newsletter we are going to be featuring several of the Committee leaders and sharing ways to engage with the District to expand our reach and enhance engagement.

This month, Cornelia Sprung is kicking things off with Public Image! District 5400 has committed
resources to a public image campaign to raise awareness of Rotary Clubs in Southern Idaho and Eastern Oregon. The People of Action campaign will involve several phases over the next three years with the goal of increasing the awareness of the impact Rotary has in each community and inviting individuals and businesses to support the clubs to increase impact and expand reach.
If you haven’t had a chance to meet Cornelia at a district training or event yet, I hope you look for a chance to meet her and participate in the Rotary public image campaign. Her smile will warm your heart and she’s fun to work with! Please read-on to learn more and participate in the outreach campaign where you can!
People of Action Campaign:
 First Get Smart, Then Get Busy!
If you’re involved with Public Image for your club—or want to be—it’s time to brush up on the Rotary brand and logo, and especially… the #PeopleOfAction marketing campaign. Here’s how:
The Learning Center on is an outstanding resource for Rotarians. It has learning modules on Membership, Service, Foundation and much more. It contains an excellent learning plan for Public Image, and I can tell you it's time well spent. Below are links to the 5-part series. (Note that these links are behind the firewall so you'll need to create an account and be logged in first or the links won’t work. You can always search for these on the site under “Public Image”.)
DGE Corner
Marie Baker
The Trails to Peace Zone Institute held in
Salt Lake City in November was an amazing experience! Steve Gage and I arrived on Sunday to attend training for our respective District Governor training. We both met incredible classmates and created relationships that will help us both as we lead District 5400. Working together with Janice Fulkerson, our current District Governor, we were able to think about how we can further assist our members and clubs.
After our training was complete, we were able to greet other incredible members from our district. District 5400 was well represented on the faculty with Jennifer Deroin and Ken Howell serving as trainers! Additionally, Janice Fulkerson facilitated an excellent training on how we can build Peace within our own communities. I might add that Russell Johnson looked exceptional in his blue Sergeant at Arms vest! There were heartwarming stories and examples that we can all use.
RI President Elect Gordon McInally, RI General Secretary John Hewko, Rotary Peace Fellow Lorelei Higgins and Thandeka Tutu-Gxashe, daughter of Archbishop Desmond Tutu were among the speakers that shared their personal and inspiring stories about peace and Rotary.  
An amazing act of generosity was when the LDS church pledged five million dollars to the Rotary Foundation to eradicate polio! Wow!
One of the highlights was a Rotary World Cafe! Think of sitting at a table with three other people and having an intentional conversation.It was a facilitated process and we switched tables every 20 minutes or so four times.  What an experience!
Check out more photos of district members at Zone Institute here. And mark your calendars for November 9-12th, 2023 for Zone Institute in San Diego, California. Any Rotary member can attend and it is worth the investment and your time!
Support the Rotary Foundation and Get 2X Points for Paul Harris!
The Rotary Foundation is my favorite charity! I think it should be yours too. Look at all the good things your Club and other District 5400 Clubs do to help our local community and the global community. We have one of the world’s best foundations, rated in the top 1% of all foundations. Additionally, the funding is determined and directed by Rotarians. (I believe the Rotary Foundation is the only one that the donors are directly involved in how the foundation invests its contributions.)
We have a plan to encourage Rotarians to donate a minimum of $10/month to the Rotary Foundation via Rotary Direct.
  • Login to
  • Select Donate
  • Select “Annual Fund Share,” 
  • Enter the amount to donate, and the frequency (Monthly,Quarterly, etc).
  • Your credit card will be charged.
You have total control of your giving—you can change the amount, frequency and cancel at any time. If you start new giving on Rotary Direct or increase you current giving by $10/month, the District Leaders will provide 130 recognition points! This will get you 25% of the way to a Paul Harris within a year—What a deal!! 

I would like to thank the District Leaders for donating the recognition points to this effort: Governor Janice Fulkerson, Governor Elect Marie Baker, Governor Nominee Steve Gage, Past District Governor Ken Howell, and Past District Governor Jim Hogge.

If you have any questions, please contact: Jim Hogge, District Foundation Chair - Cell: 208.867.6817
More District Updates
District 5400 Takes the Pollinator Pledge
District 5400 makes news by becoming the first Rotary district in the Western Americas to sign the Pollinator Resolution.
Governor Fulkerson makes news in Baker City
Hot off the presses! Rotary makes front page news in the Baker City Herald. This is a public relations success story and a win for Rotary. Check it out!
Preston Rotarians are People of Action
The Rotary Club of Preston stuffed 48 backpacks with school supplies this fall. The Preston School District gratefully received their donation and the backpacks are already in the hands of needy students.
These images from the event show how you can turn photos from your club’s service projects into People Of Action marketing content. These photos will also be perfect for a social media post or the club website.
Is your club creating images like this yet?
Rotarian First Hand Account in Ukraine 
Santa Clara Rotarian Harbir Kaur Bhatia has been to the Ukraine three times since the war started. In this special video presentation for our district, Harbir shares her compelling first hand account and two ways you can help.
Open World peace-building delegation from Estonia
District 5400 Rotary has been approved to host a Transparency in Governance/Municipal Leadership & Engagement program for a delegation from Estonia next year.
Blue Lakes-Twin Falls Rotary is a Shelter Box HERO
Congratulations to President Darrell and Blue Lakes-Twin Falls Rotary, on achieving ShelterBox HERO recognition for Rotary Year 2022-2023!
Making Lemonade
“When life hands you lemons….you make lemonade.” Those were the words spoken by a dear friend a little over a year ago as he placed a large bottle of lemonade on my kitchen counter and announced he had cancer. I was so stunned, I couldn’t even cry.
Polio Eradication Update
Polio Eradication Warriors (that's you!),
Read on for the latest international polio update.
Upcoming Events
AG meeting
Feb 09, 2023
5:00 PM - 6:00 PM
District Membership Committee Meeting
Feb 13, 2023
5:30 PM - 6:30 PM
Pacific Northwest PETS
Feb 17, 2023 - Feb 19, 2023
World Understanding & Peace Day
Feb 23, 2023
DLC Meeting
Feb 23, 2023
5:00 PM - 6:30 PM
Rotary After Hours
Feb 24, 2023
7:00 PM – 9:00 PM
DG Joins Twin Falls After Hours Fellowship and Fundraiser
Fieldhouse Event Center
Feb 24, 2023
6:00 PM - 10:00 PM
View entire list
Rotary News
Please add to your safe sender list or address book.
To view our privacy policy, click here.
102-2060 Winston Park Drive, Oakville, ON, L6H 5R7