Public Image: How To Take Good Action Shots
We are moving forward with a district-wide People Of Action marketing campaign, and we want more images of the hands-on service we are doing. We tend to take photos with people posed and smiling for the camera, but for this dynamic campaign emphasizing service and activity, we want to capture Rotarians in action:
Next time you’re photographing a Rotary event, consider the following:
  • Featuring real-life, everyday moments
  • Displaying a sense of motion
  • Featuring just a few people that viewers can see well
  • Using warm lighting and natural colors
  • Representing the diversity of your club and community
For this marketing campaign, here are examples to avoid:
When you take great photos of Rotarians in action, please share them! Email your best images to Amy Dixon at
In Rotary service,
Your District Public Image Committee