Telling the Rotary Story Through Public Image

The District 5400 Leadership Council is filled with amazing volunteers sharing their talent and time to support clubs and district activities. In the monthly newsletter we are going to be featuring several of the Committee leaders and sharing ways to engage with the District to expand our reach and enhance engagement.

This month, Cornelia Sprung is kicking things off with Public Image! District 5400 has committed
resources to a public image campaign to raise awareness of Rotary Clubs in Southern Idaho and Eastern Oregon. The People of Action campaign will involve several phases over the next three years with the goal of increasing the awareness of the impact Rotary has in each community and inviting individuals and businesses to support the clubs to increase impact and expand reach.
 
If you haven’t had a chance to meet Cornelia at a district training or event yet, I hope you look for a chance to meet her and participate in the Rotary public image campaign. Her smile will warm your heart and she’s fun to work with! Please read-on to learn more and participate in the outreach campaign where you can!
People of Action Campaign:
 First Get Smart, Then Get Busy!
 
imageIf you’re involved with Public Image for your club—or want to be—it’s time to brush up on the Rotary brand and logo, and especially… the #PeopleOfAction marketing campaign. Here’s how:
 
The Learning Center on Rotary.org is an outstanding resource for Rotarians. It has learning modules on Membership, Service, Foundation and much more. It contains an excellent learning plan for Public Image, and I can tell you it's time well spent.
 
Peace,
Janice Fulkerson

'22-'23 District 5400 Governor

Positive Peace
 Peace is more than the lack of conflict or the absence of violence. Positive Peace creates and sustains societies that allow all people to flourish.  And this is what Rotarians are doing daily across District      5400 – working to support flourishing communities’ where we live and work.    
Rotary International is collaborating with the Institute for Economics and Peace to offer all Rotary members – and their community partners - the resources and tools they need to promote positive peace locally.  Want to learn more?  Check this out:  Institute for Economics and Peace | Rotary International
 
In District 5400 we have a Peace Force, that includes members from several clubs and it’s growing.  They are hosting annual Learning Peace Camps for kids, hosting peace walks, building peace parks and much more.   Here are some ideas you may want to build into your club’s programs:
  • Celebrate the International Day of Peace in September 21st with a fellowship or service event
  • Become a Rotary Peacebuilder Club
  • Plant a Peace Pole in your community
  • Include peace building messages in any service event
  • Plant pollinator trees, bushes, or a Chicago Peace Rose and add a peace pole or interpretive sign about peace and the planting
  • Join a local school or city program that promotes peace building
  • Use a peace pledge in their club or individual activities (sample pledges below)
  • Use a digital banner on social media with a peace builders’ message
  • Join and support existing local/regional peace building activities
  • Recognize a ‘Peace Hero’ in your community at a club meeting, or in conjunction with a peace walk in your community.  
  • Join the D5400 Peace Committee
  • Designate a Peace Ambassador in your club
For more information or ideas, reach out to District Governor Janice Fulkerson for her support.
Earth Stewardship
 
Rotary brings together diverse individuals, locally and globally, to have fun, connect people, transform communities and make a difference in the world! Imagine a world of peace, kindness, hope and joy, where people unite and take action to create lasting change.  That is Rotary!  
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